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It’s a great day for fans of Monkey Island, Day of the Tentacle, and LucasArts adventures, isn’t it? Two new games, announced within hours of one another, have specifically named retro point-and-clicks as their inspiration. It’s like we’re back in the ’90s again!
Willy Morgan and the Curse of Bone Town, a title that somehow got past Nintendo’s approval system, is an interactive storytelling game based lovingly on the aesthetic stylings of Monkey Island.
Ten years after his father’s disappearance, young Willy receives a mysterious letter telling him to come to Bone Town, a place full of pirates and weirdos. There will, apparently, be plenty of old-school references and Easter Eggs for those of you that miss a simpler time, when games were all about putting an object on top of another object to solve a puzzle.
After coming out on PC last year, Willy Morgan and the Curse of Bone Town will be making its way to the Nintendo Switch some time in Q1, 2021, which is business-speak for “probably before April”.
Sega has announced that Puyo Puyo Tetris 2 will be coming to Steam March 23 for $30 USD. Players who grab the limited-time Steam launch edition will also receive a pack of rare Item Cards featuring items from the Sonic the Hedgehog series for an extra boost.
PC players will finally be able to catch up with their current- and next-gen console counterparts with this release. This version will have all of the features of the console versions, including 4-player online and local co-op. You’ll also be able to check out the new online co-op Boss Raid mode, where you can call three friends to help you take on a CPU-controlled boss. New players will also gain access to a deep and ever-growing roster of playable characters like Sonic the Hedgehog, Ms. Accord, Lidelle, and The Ocean Prince.
If you’re looking for a bit more story, this release may scratch that itch. Adventure mode will have you navigating a new overworld map on a quest to help your characters rescue their friends from a looming dark corruption. The Skill Battle mode is an RPG-inspired test of might where you’ll assemble a team of characters with complementary skills to create the best power trio you can. And if the puzzles are proving a bit tricky, you’re a bit rusty, or you just want to sharpen your skills, the Lesson mode is included with over 150 lessons that cover everything from beginner tips to strategies professional players use.
Even more game features, characters, and other new content will also be coming to the Steam version of Puyo Puyo Tetris 2. These will be announced ahead of the game’s release, so keep an eye out for more details to come in the near future. Puyo Puyo Tetris 2 is currently available on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X, and Nintendo Switch.
GameSpot may get a commission from retail offers.
Users caught between Apple and Microsoft may now have an easier time managing passwords: it looks like iCloud Keychain is coming to Windows 10 as a Chrome extension (via MacRumors). It’s already in the iCloud for Windows 10 app, but there’s just one small problem: the Chrome Extension isn’t available yet.
The latest version of iCloud for Windows 10 includes “Support for iCloud Passwords Chrome Extension” in the list of new features, and when you open the app, there’s a new Passwords-syncing option. Checking the box will cause a login prompt to come up, along with a request for two-factor authentication. According to Apple’s support page, you’ll need to have two-factor turned on for your account to have access to the feature, which is probably a good choice since, in theory, you’re going to be syncing all of your passwords.
I say “in theory” because after you log in again, you’re prompted to download the iCloud Passwords extension for Chrome. However, the download button just takes you to a 404 page, and searching the Chrome Web Store for the extension doesn’t turn up anything. It seems like Apple may have launched the iCloud for Windows update a little prematurely.
Hopefully the Chrome extension will be available soon, as having access to iCloud Keychain on Windows would make life a lot easier for people who use it on their iPhones, iPads, or Macs. However, if you simply can’t wait, you could always switch to a dedicated password manager. Of course, moving all of your passwords would be a pain if you’re already using iCloud Keychain, so you may be better off just waiting a little bit longer.
Life has been far too quiet without our favouritest angry mole yelling at us about resetting our copy of Animal Crossing. Mr Resetti no longer lives in our town, in his underground lair or otherwise, except for the likely possibility that he’s the chap running the rescue service (a theory recently proved on Reddit).
In a tweet today, Nintendo revealed some of the new items that will be added to the game with the latest update, including a bunch of stuff to celebrate the “big game” (which appears to be American Football, and not the Premier League final) as well as an adorable Resetti figurine to place on top of a table.
Alongside these free additions, there will also be various items that celebrate New Year’s customs around the world, including red envelopes for Chinese New Year (which is on February 12th), and what looks like a Korean bokjumeoni, a small silk bag filled with gifts.
Are you impressed with Animal Crossing’s updates, or do you still feel like something’s missing? Maybe something pigeon-shaped? Let us know in the comments.
A Cyberpunk 2077 mod that let players add characters like Johnny Silverhand to the game’s Joytoy sex scenes has been axed by CD Projekt Red.
As PC Gamer reports, Nexus modder Camtino shared a simple model swap tool for Cyberpunk 2077 earlier this month. The mod essentially let you swap one character model for another, but this being the ever-horny internet, players immediately started turning the Joytoy sex workers in the game’s mature scenes into other characters, most notably Johnny Silverhand.
Even if the end result is janky as hell, this is basically the same thing as jerry-rigging a virtual Keanu Reeves sex scene given how closely Johnny the character resembles the actor. This went over the line for what CD Projekt Red considers appropriate for modding, as the publisher explained in a statement to PC Gamer:
“Our most important rule regarding user-generated content, game mods in particular, is that it can’t be harmful towards others. In the case of model swaps, especially those that involve explicit situations, it can be perceived as such by the people who lent us their appearance for the purpose of creating characters in Cyberpunk 2077.
“Therefore, when making fan content, creators have to make sure they’ve got permission from all the concerned parties (which might be people other than CD PROJEKT RED),” the studio adds. “For the characters we’ve invented for the game, we broadly permit you to tweak the game at will and just have fun. When it comes to models of real people whom we’ve asked to participate in the game, we kindly ask you to refrain from using them in any situation that might be found offensive if you don’t have their explicit permission.”
Camtino’s creation has been pulled from Nexus Mods – with the simple message, “clearing things out with CDPR” – and if others want to use mods to create spicy scenarios using characters portrayed by the likes of Keanu Reeves, Hideo Kojima, or any of the other celebrities in Cyberpunk 2077, you’ll have to get their permission first. I reckon that would be a pretty difficult conversation even if you could get a hold of them. Hello Mr. Reeves, would you mind if I put your face on a sex bot?
Sex mods aside, CD Projekt Red supports Cyberpunk 2077 modding in general, and just released official modding resources.
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Record iPhone sales have helped Apple deliver revenues of more than $100bn over the Christmas quarter.
Apple’s results beat Wall Street estimates as demand from stay-at-home consumers also boosted its Mac computers and iPad tablets in the three months to 26 December.
Overall revenues climbed 21% compared with a year earlier to $111.4bn while iPhone sales rose 17% to $65.6bn beating a previous all-time high set three years ago.
Pent-up demand for four new 5G iPhone 12 models, whose launch last year was delayed by pandemic-related production problems, appeared to have driven the surge in revenues for the handset in the most recent three-month period.
China, whose economy has reopened while much of the rest of the world is held back by tough restrictions, saw especially strong growth of 57% in sales.
Apple’s value has surged to $2.4trn during the pandemic as, despite store closures, lockdowns have spurred consumers to buy or upgrade devices.
Chief executive Tim Cook told the Reuters news agency that the company now had an “active installed base” of 1.65bn devices, up from 1.5bn a year ago – including 1bn iPhones, up from 900m disclosed most recently in 2019.
Apple’s services business, which includes television, music and cloud storage, posted better-than-expected revenues of $15.8bn while wearables and accessories – which include the Apple Watch and AirPods, hit nearly $13bn.
Mr Cook said the business had seen an “enthusiastic customer response to the unmatched line of cutting-edge products that we delivered across a historic holiday season”.
Profit for the quarter climbed to $28.8bn, 29% up on year earlier.
Daniel Ives, an analyst at Wedbush Securities, said that if momentum continues to build Apple could become the first US company to be valued at $3trn.
However the company’s shares – which have risen 12% in the last couple of weeks alone – edged 2% lower in after-hours trading.
It’s time for me to eat some crow.
And that’s REALLY difficult for me to do because I have a fear of certain birds. 🙂
There are articles all over the Web about why discounting your products is bad.
I ignored them and thought that was odd advice.
Some of you warned me about Udemy.
I ignored that too.
My goal was to make my courses affordable for people to learn, and many of you praised me for that.
But I didn’t really understand the long-term limitations of a pricing structure like Udemy’s.
If you have not launched your product yet and/or are considering Udemy to sell your online courses, please pay attention.
There’s also a podcast for this post. If you’d like to listen, scroll to the bottom.
Constant Discounting Creates a Price Ceiling
The ongoing discount strategy is NOT good for the long run, and it often creates a proverbial ceiling when it comes to what some people will pay.
[clickToTweet tweet=”Offering too-frequent discounts trains people to buy only when there’s a sale.” quote=”Offering too-frequent discounts trains people to buy only when there’s a sale.”]
When a large discount is the #1 motivating factor for purchasing, you attract a lot of people who…
- Put off starting/completing the course
- Don’t take action
- Are less motivated (because they haven’t invested much money)
- Are more likely to expect a coupon before buying again (This one is HUUUUUGE!)
As a result, you have to sell a lot of cheap products to make worthwhile money, and you often end up with a less engaged student due to the low risk/investment.
Of course this is not ALWAYS the case, but I have a good sample size of Udemy stats to study and the results are clear…
When I opted out of the Udemy promotions last Summer, it was amazing to see the increase in course engagement/completion and how the average ratings improved.
The bottom line is…
[clickToTweet tweet=”Don’t price low. Pack your product with value, and charge what it’s worth.” quote=”Don’t price low. Pack your product with value, and charge what it’s worth.”]
Should You Avoid Udemy?
If you care more about the volume of students, and are not concerned with the amount you earn per sale, then Udemy is fine.
Just understand that your income will largely depend on how much Udemy promotes your course (if you cannot drive sales yourself). And many of your students will never pay more than a certain price.
Notice I didn’t say “ALL” but “MANY.”
There are instructors on Udemy who are doing very well and are happy with their model. So I would never say it’s bad for everyone.
It’s just not for ME anymore, and I won’t be uploading there again.
Even though I’ve opted out of the discounts, there is still an unspoken expectation for what my courses SHOULD sell for because they are on a notoriously discounted platform.
I know this to be true because I’ve gotten messages in my inbox from people begging for coupons.
One guy was so relentless, I had to block him after the 10th message in a 3 day period.
Another guy criticized me because my courses weren’t part of the promotions.
Oh the NERVE of me for not selling a 3 hour course for 15 bucks! 🙁
I had two emails this morning from someone asking for a coupon.
And when people on Udemy ask for a coupon, they don’t want $5 or $10 off.
They want 75 to 90% off.
This is exactly why Udemy is a bad choice for people who want to sell courses over a certain amount. That discount expectation is a killer.
They tried to fix this last year with a limited discount structure, but it flopped badly.
Just like JCPenneys discovered when trying something similar, they realized people need to FEEL they’re getting a discount.
Udemy knew they had to change it back so they could keep profits up. It may not benefit all the instructors, but it benefits THEIR bottom line.
So it really doesn’t matter what you price your course if you’re opted in to the discounts.
In most people’s eyes the value is always under $25.
That expectation is always there, and if you don’t offer that, you may look sleazy or like you’re trying to rip someone off.
It doesn’t matter how detailed your course is or that it’s 3 hours long. It “should” be cheap because it’s on Udemy.
Students wait for the next promotion, and it’s typically just a few weeks away.
And who could blame them? Why wouldn’t they wait for a discount? That’s the precedent Udemy set.
I’m just glad we can opt out.
I do get full-price marketplace sales (referred by Udemy) quite often for my affiliate course, but I bet they are from new students who haven’t figured out the “Udemy system” yet.
I also hate how their pricing looks scammy. “Oh, let me price my 30 minute course at $200 when I know it will sell for $20.”
When you opt out, YOU control your prices.
Think Long Term When Setting Prices
The decision to start cheap will always hurt my course sales in some way because I set a low price expectation.
So if you want to control how much your course will sell for, you should consider other options like Teachable (where my future courses will be uploaded).
My 2create courses will stay on Udemy (minus the Udemy promos, of course) for now, and existing students will always have access to them even if I stop selling there. It’s part of their terms.
The truth is, only a small percentage of Udemy instructors earn a substantial amount of money selling courses cheap.
If you happen to have a top course in an in-demand niche, you could make five figures per month selling courses at $10 or $15 due to Udemy promoting your course for you.
Just remember that if you rely on Udemy for your sales, a competitor could come along with a better course and Udemy may promote their course over yours.
Many instructors feel trapped and obligated to participate in the Promotions because without them, they would hardly make anything due to the fact the students look for the discounts and they don’t have an audience.
Well I don’t feel obligated at all — even if that means I earn less.
I have no regrets about opting out of the Promotions last year.
I would much rather have 5 students who pay $100 than 100 students who pay $10.
When people invest more into a course, they are far more likely to complete it, act on the content and buy ANOTHER course for the same price or more.
If you attract more students that really NEED your course and not just motivated by a discount, you’ll make more in the long run.
So you have to sell fewer courses to reach your income goals, and you’re getting paid for your work.
“I Can’t Afford That Price!”
So how do you deal with people who complain about price?
If people are used to discounts, no doubt those comments will come. I get this all the time now that I opted out of the Promotions.
You simply explain that you invested a lot of time into creating your product, and your price is set to reflect that.
Why should you disregard the work you put into creating something just because someone doesn’t want to pay?
A higher price will help communicate the value of those who are ready to commit time and money, and drive those away who aren’t.
It’s that simple.
I’m no longer afraid of driving people away like I was before.
It’s about learning to create a product that people NEED and WANT instead of trying to target anyone and everyone by dangling a cheap price in their face.
Private Groups Are Beneficial
Creating a private Facebook group for my Spreadshirt (and future POD T-shirt design students) has been a learning tool for me as a course creator.
It’s helped me learn where I need to improve with structuring my courses.
I am listening to the problems that people have and noticed a common theme with the challenges many of you face that I wouldn’t have picked up on without the group.
I’ve had several A-HA moments! 🙂
This gives me direction with my upcoming 101 print on demand course.
So it’s not just about jacking up your prices. You also have to improve, deliver and give people what they need and want.
It’s a two-way street.
So having a group where you can interact with your potential students is great because you can learn about what they want and where they struggle most.
I will certainly use this info for my future courses.
I’m working hard to ensure the courses are setup for optimal learning and easy implementation.
I have to do my part too.
Quantity Doesn’t Matter
This may be hard to believe, but I don’t care about high enrollment numbers right now.
If I did, I’d still be opted in to the Udemy promotions.
For me, it’s about removing that cheap course expectation and finding the right price point that…
- reflects value and doesn’t look cheap
- pays me back for the time invested
- is affordable
And you know what?
I STILL don’t have the perfect formula for pricing a product. I’m going to be testing and welcome you to share what you’ve learned.
But I can tell you this…
Giving products away for cheap is NOT the answer for me.
If you’ve benefited from my discounts then you might not like this. It might look greedy or that I’ve changed.
Well you’re right.
I have changed.
I’ve learned that it makes no business sense to price below the value for the long run.
As you can see, I’m such a work in progress when it comes to all this selling stuff, but I wanted to share what I’ve learned.
Listen To The Podcast
This topic was so important that I decided to also do a podcast. You can listen below or right-click this link and download the mp3 file here.
I received an alarming DM from one of my e-buddies, Darren of Small Biz Geek.
This is what it said…
Now, I will say this…
I know not to ever use “admin” for my username, and I’m aware of the nickname issue.
What’s the nickname issue, you ask?
Always change your admin nickname to something else, otherwise the name shown with your comments will be your username.
Go into Users from your dashboard, and edit your Admin user account. Make sure you change your nickname to something other than your username.
But I had already done that, so I wasn’t aware of any other username vulnerabilities.
Well there’s another one, and it’s a biggy!
The Byline Might Be Exposing Your Username
Darren figured out my login username for my new site, and he didn’t have to hack the database or go to great lengths to figure it out.
All he did was hover over a link in my author byline.
You might have the same vulnerability on your WordPress site, and there’s a very easy fix.
If you have “By [Name]” in your byline that usually shows up underneath your WordPress title, you might be exposing your admin username.
So I wouldn’t risk exposing anyone’s site that was vulnerable, the byline in the above example is not even hyperlinked, but I just wanted to show an example of what it would look like since I ended up removing my byline altogether.
Hover over that name in your byline. (Not all themes show the byline.)
You will notice it goes to http://yoursite.com/author/[name]
Whatever you see in the [name] is your login username.
How crazy is it that WordPress has not addressed this yet???? As if WordPress is not vulnerable enough!
And since most of us post using our Admin accounts, this is dangerous. You are basically telling the hackers of the world what your WordPress admin login username is.
So all they have to do is run their script to figure out your password. And if it’s super simple then it’s not hard for them to crack into your account.
For the record, hackers easily crack some passwords by running scripts that attempt to figure them out. They typically start alphabetically and go down the list.
a… aa… aaa… aaab… aaabbb and then they had numbers to the end.
Sounds tedious, right? But here’s the deal…
This is happening at a rate of million of attempts per second because it’s a script, so they can go through the millions of combinations VERY quickly.
It’s not like John (or Jane) 🙂 is sitting at your login screen manually entering each option. This process is totally automated!
Many WP blogs get hacked because they use “admin” as the username and then a super simple password. That’s why you should always use lowercase, numbers, uppercase and symbols.
If you’re using a password like happy123, then you’re begging to get hacked — especially if your username is exposed in the byline.
For the record, words that can be found in the dictionary are a big no-no — even if you add numbers at the end.
How to Hide Your Username In The Byline
This may seem intimidating at first, but it’s super easy and should only take you about 3-5 minutes.
Darren created a video that explains all this and shows you how to fix the problem. There are also text instructions below.
I would highly recommend you backup your database before making any changes. Pleeeeease!
If you prefer text instructions, here ya go…
1. Login to your cpanel or hosting account control panel.
2. Go to PHPMyAdmin or whatever database software your host uses. It might just say “Databases.”
Your interface may also look slightly different. I’m on dedicated hosting, and my cpanel just got upgraded. The point is to find phpMyAdmin or your database icon.
You will see your WordPress database name(s) and any other databases you have setup. It should look similar to the image below.
3. Click the name of your database (or the plus sign next to it), and it will expand a list of all the tables inside that database.
4. Look for a table called wp_users (or something similar) and click it. This is where all your blog’s users are stored.
This will bring up a table of all the users in your WordPress database.
5. Find your username for your admin account and click Edit.
You should see a field called user_nicename and it will be the same as your login.
This is the culprit and what you should change IMMEDIATELY! Change it to “webmaster” or anything other than your login username.
6. Click “Go” or “Save” and that should be it.
Now if you use the byline on your posts, your username will no longer be displayed in the hyperlink.
It will show the name you just changed it to, which is OK because it’s not tied to any of your login details.
What Is The Purpose of The User_Nicename Field?
In case you’re worried about breaking something with this change, here’s some reassurance.
The user_nicename field was only created to simplify the URL of the author archives.
It’s a slug to make the author post archive link appear “nicer”, hence the name.
So if your username is something funky with symbols and hyphens, then the user_nicename will simplify the author post archive link (URL).
If you change the user_nicename, you are changing the URL of the author’s archives.
The good news is WordPress will automatically make this change dynamically so you won’t have broken links in your bylines.
But if you happen to manually link to all your author posts somewhere else on your site (rare), then you will have to change those links to the new one.
There really is no need for a byline when you have a single-author blog anyway. If you use Genesis themes like me, you can easily get rid of it by installing The Simple Edits plugin.
What If Your Theme Doesn’t Have a Byline?
This is pretty common today. A byline might not be coded into your particular theme.
However, even if the byline is not displayed, the author URL still exists because it’s part of WordPress’ dynamic code.
So you can still go to http://yoursite.com/author/[admin_username]. But if your theme doesn’t link to your author archives, then it would be nearly impossible to find.
Nevertheless, it still exists if you go to it manually. So I’ll leave that up to you to decide if you are going to change it or not.
I can’t believe I’ve used WordPress all these years and have never come across this info! 😮
Look-a-here, ladies and gents! All WordPress users need to know about this. Please spread the word by tweeting the link below, especially if you have a website that targets bloggers.
[clickToTweet tweet=”WordPress is exposing your admin username! Here’s how to fix it!” quote=”WordPress is exposing your admin username! Here’s how to fix it.”]
Ya know… it’s been so long since I blogged here, I almost forgot my WordPress password. 🙂
How’s your 2018 been going for you? Mine has been super busy but extremely productive and more profitable than I expected.
So I thought I’d catch you up on lessons I’ve learned with my new site, struggles, personal growth and other insights.
The Golden Ticket
The year started off on a fun note. I received a Golden Ticket and was invited, along with a few other high-volume sellers, to meet with Amazon about the Merch By Amazon (MBA) program!
We had to sign NDAs (Non Disclosure Agreements), but I CAN say that it made me even more proud and excited to be a part of this amazing passive income opportunity.
They even created a shirt design for us that we got to print ourselves!
The team was super cool and treated us to a nice dinner with some delicious desserts! We were all pretty vocal about the things we like/didn’t like, suggestions, etc.
I can’t lie…
Before the meetup, certain things about Merch would really frustrate me. But after talking to the team it made realize how hard they’re working to improve on many different fronts.
One thing’s for sure…
These people LOVE THEIR COMPANY. You can see Amazon has a certain standard for the kind of people they hire.
The Merch team is extremely passionate and dedicated to the program, and it was really cool to see their energy and positive outlook on the future of (MBA).
Merch By Amazon caused a COMPLETE detour with my business in late 2016. I saw the potential and knew I had to focus on it as soon as I got in.
To date, I’ve sold nearly 10,000 shirts on Amazon alone, and never dreamed T-shirts would be a big part of my income stream.
But I’m actually glad Merch distracted me because I was about to make a BIG mistake by creating the site about selling online courses from your WordPress site.
I was trying to force myself into a niche that I wasn’t really passionate about JUST to have a more focused/niche site.
I also felt some pressure to start a new site because I really wanted to see what it was like to begin TODAY so I could share more relevant lessons. I was definitely forcing ideas for that reason as well.
Thank you, Amazon, for rescuing me from THAT inevitable failure! 🙂
The PSP Journey Begins
When I launched Passive Shirt Profits in June of last year, I knew that social media wasn’t going to be a big part of my marketing strategy.
That may sound crazy to you in 2018, but if you know me, you already know that social media marketing has NEVER been a strength OR favorite of mine.
As a matter of fact, MARKETING IN GENERAL has never been a strength.
What you need to understand is that being proficient at teaching, making videos, and being admired online doesn’t automatically qualify you as a great Internet marketer who knows how to sell their own products.
All I knew was that I wasn’t going to stress myself out trying to grow another social media account I would probably abandon.
So I decided to start with podcasting. I really wanted to see how much traction I could gain with doing nothing but focusing on that.
I also wanted to challenge the “Be Everywhere” strategy that a lot of newcomers feel they need to adhere to when starting a website.
My goal was to commit to podcasting weekly to see if it would drive people into my courses. I launched my first show in May, 2017.
Sales Were Off To a Great Start!
You may remember that the initial launch for PSP was great.
It was a good decision to offer a bundle package that was priced lower than the total price of all courses individually because most people bought the bundle.
I made more in the first 3 days of launch than I typically made on Udemy in a month (WITHOUT Udemy discounts.)
But let’s be real.
The sales were mostly from people who found out about PSP from THIS site.
The REAL tell would be the results AFTER the initial launch.
Well let me just say that after launch, things were slow.
So slow that I wondered if I should keep podcasting.
But the more I did it, the more I enjoyed it so I decided to keep going in spite of doubts creeping up.
It’s funny how I’m always giving you all pep talks about never giving up, and I had to remember and start using my own advice! 🙂
Then in December, things started to slowly turn around.
Suddenly sales went from very sporadic to several per week.
Then in January it was like someone flipped a switch. (I think it had a lot to do with Merch accepting people into the program again.)
So my listeners and email list subscribers who had been waiting to get approved, decided to enroll.
My podcast downloads started increasing and so did my course sales!
I launch a show every Monday so those are the peaks you see. I think it’s very important to maintain a rhythm with podcasting.
I took a 6 week break between Thanksgiving and the New Year, so that’s why you see the spike on January 8th.
But here’s the cool part….
I recently had my BEST. WEEK. EVER. for the PSP courses, and it was really encouraging to finally have a bit more momentum.
Don’t get me wrong. I’m not getting numbers like this all the time, but compared to how things started, I’ll take it!
PSP doesn’t get many comments or social shares.
And if that’s what you view to judge the success of a website, well then you’d see it as a complete failure.
But ironically, it’s converting better with courses than this site did with a larger traffic base!
So yeah, no complaints here!
Don’t get caught up in social shares, traffic and comments. They don’t always equate to more income.
Keep Pushing No Matter What!
Let me tell you. It gets quite discouraging in the early days of building a new site as many of you know!
It was a VERY humbling experience after having instant success with 2 Create a Website.
This site just TOOK OFF like a rocket thanks to Google back in the day, and PSP has been NOTHING like that.
I knew I wasn’t going to have the luxury of building up my search engine traffic to 2,000 visits per day in the first two months like I did with 2Create years ago.
Even though I was prepared for a slow start, it doesn’t mean it was easy to swallow.
It took 8 months for me to really feel like momentum was picking up, and I know many people would have given up LONG before then.
That’s why you have to keep pushing and give it time.
And that’s EXACTLY why I wanted to share this.
I think it’s equally important you hear when things are challenging, and not just when they’re great.
You Don’t Have to Be Everywhere
I know how overwhelming some of you feel when you’re just starting online today.
With Instagram, SnapChat, Twitter, YouTube, Facebook and so many options to choose from, it can feel like you have a gigantic hill to climb.
But I’m here to tell you to START SMALL.
Most people are never GREAT with every social media site. They typically focus on one or two.
You have to remember, when you see big influencers with 5 and 6-digit followers on multiple sites, usually it’s because they focused on one or two and the other accounts grew because of the success of the initial accounts.
So it’s not like they are spending that much time and energy on every site.
And who cares about the number of followers if you aren’t turning those followers into customers!
Be careful of getting distracted by looking or being popular on social media.
[clickToTweet tweet=”Just because people are clicking LIKE doesn’t mean they will click ‘BUY.’” quote=”Just because people are clicking LIKE doesn’t mean they will also click ‘BUY.’”]
Now THAT’s what I need on a T-shirt! 🙂
So focus on ONE platform that fits your style and audience, and commit yourself to growing that for the next 6 months.
The beauty of concentrating on one strategy is it will very clear if it’s working or not.
Kim George wrote a really good article on follower obsessions, and how to choose your best social platform. I envy her commitment and dedication to social media. I just don’t have it. 🙂
Set Realistic Goals
I was so proud of myself for setting a podcast goal that I stuck to EVERY SINGLE MONDAY until the Holidays. (I did miss one other week due to a death in the family.)
Staying focused is often a challenge for me, but I stuck with podcasting, even when I wasn’t sure it was the best thing to do.
And the great thing about my show is every episode is only 5-10 minutes long. So it only takes me an hour or so to record, edit and publish each episode.
I set a realistic goal for myself that I knew I could meet, and that is so important.
Plus, it feels sooooooo good to know I don’t HAVE to be on every platform. I no longer get social media marketing FOMO (fear of missing out).
For the record, I’m not suggesting that you ignore social media. I believe most people SHOULD consider using it today. This was just a personal decision for ME. I have a unique situation with multiple income sources (some are recurring), so I didn’t feel like social media was something I HAD to do. Having said that, I TOTALLY APPROVE the podcast-only strategy for starting out — especially if you’re in a niche where podcasting is hot.
Just remember, you don’t have to be everywhere. It’s a myth.
What I Need to Work On & My Personal Growth
Even though I feel PSP has earned what I put into it now (effort wise), there’s so much more I COULD be doing to earn even more.
I’m very happy with what I’ve accomplished, but I still have a ways to go.
I haven’t setup many marketing funnels, don’t do much with landing pages, my email list, etc.
I am now getting help with those aspects of marketing.
Entrepreneurs who are incredibly successful focus on what they do best and outsource the rest. And I’m JUST now getting comfortable with doing more of that.
I’ve also grown a lot personally and professionally in the last year.
I’ve learned to be comfortable saying “NO” to unreasonable requests and being OK with not pleasing everyone (limiting certain levels of help to students only, no coupon expectations, pricing etc.)
I’ve set boundaries for what I will and won’t do in my business both online AND offline.
Boundaries are something a lot of women entrepreneurs struggle with. Google it. It’s like an epidemic!
Maintaining that boundary without feeling selfish or mean has often been a challenge for me. But I had to do something because things were getting out of balance in my business.
Don’t feel sorry for me. I created that monster by operating in “people pleasing” mode.
I just recorded a podcast on this very subject. Stay tuned.
It’s also been incredibly rewarding to create additional income streams. That’s something you HAVE to do as an entrepreneur.
My income sources look a LOT different from when I started online, and thanks to Etsy, PSP and Amazon, I’ve developed some new ones in the last 14 months.
And I have to mention AdSense because I’m always asked about it.
My response to that is…
What’s AdSense? 🙂
Seriously, if I make a $1,000 month, I’m having a good month. Fortunately, I’ve more than replaced those earnings with other income streams.
One thing’s for sure…
If you expect everything to remain the same out here, you’re in the wrong place. The only constant is change!
Three years from now, I might be talking about Merch in past tense and on to something else. That’s just how it goes.
But I’m going to ride this Merch train ’til the wheels fall off! 🙂 And it’s been a fun ride!
Anywho, I just wanted to update you all because it’s been a minute since I blogged.
Let me know what you are up to these days, and I hope your 2018 is going grrrrrreat!! 🙂